Welcome to Carpet, TX!

01 August 2007

Rick Thurman and Barry Udell of Houston based flooring store Carpet, Texas called MPI a couple of weeks ago and asked if we  could come up with something totally new, fresh and very  creative. Something that would leave a lasting impression. You know!  Something that would put them on the map!

We said sure!  Not a problem!!  Every town has a Mayor right? So we developed a very animated character and he is the new Mayor of Carpet, Texas. The Mayor will appear in all TV advertsing starting with the "Huge Labor Day Sale". He will also make appearances in all Print, Billboard and Web based advertising. Along with The Mayor, MPI produced a new Jingle, "Making Your Home A Dream Come True!"  Shot new footage of their 28,000 sq. ft. "town" with our new HD Cameras, produced an on-hold message and shot and edited a series of "VTYM"'s (Video Thank You Messages) in our sound stage for use in email Marketing.  Moffett Productions also put together a great schedule and did the television "buy" through Comcast Spotlight.